Crafting PBS’s new design
Thanks for your interest in The Poona School and Home for the Blind. We have a few guidelines for using our brand resources. Please take a moment to familiarize yourself with them.
The name The Poona School and Home for the Blind was changed to Poona Blind School or PBS to give it the global appeal the school’s been long overdue. To enhance the engagement of students across the globe we modified the name to become simpler for everyone.
Keeping intact the solemnity of the brand that has been around since 1934, the new logo was aimed at modernizing the old logo. The integrity and familiarity of it being conserved by the burning lamp, which was a part of their previous one. While the font’s inspiration is drawn from braille text, the revamped logo brings out not only the simplicity of the school but also wishes to radiate the exuberance and vibrancy of each kid under its care.
When placing our logo on a dark background, use the reverse version which we designed specifically for this type of application.
Red and Black are the primary, or rather the hero colours for the PBS logo. A palette of different colours are used for accents. Additionally, the colours chosen were such that they are easy on the visually impaired navigating through our websites or brochure.
The fine print
This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.
Provide plenty of space around the PBS logo. Make it big, make it small, just give it the chance to breathe and stand alone.
- Alter these files in any way.
- Display these graphics in a way that implies a relationship, affiliation, or endorsement by PBS of your product, service, or business.
- Use these graphics as part of your own product, business, or service’s name.
- Combine these graphics with any other graphics without written consent from PBS